Eric Lamaze receives his fourth consecutive SSG Gloves bonus from promotion manager Jennifer Ward, bringing his total bonus money won to $12,000 so far this season in the SSG Gloves “Go Clean for the Green” promotion. Photo by Kenneth Kraus, PhelpsSports.com

January 29, 2015 – Wellington, FL – 2008 Canadian Olympic Champion Eric Lamaze won his fourth consecutive WEF Challenge Cup, and also received a $3,000 bonus for the fourth consecutive week for wearing SSG ‘Digital’ riding gloves on his way to victory. The SSG Gloves “Go Clean for the Green” promotion runs throughout the duration of the 12-week Winter Equestrian Festival, held January 7 through March 29 in Wellington, FL.

Lamaze had won the first two events in the Ruby et Violette WEF Challenge Cup Series riding Rosana du Park, owned by Artisan Farms LLC in partnership with Lamaze’s Torrey Pines Stable. For his next two wins, Lamaze was aboard Fine Lady 5, a 12-year-old Hanoverian mare owned by Artisan Farms LLC.

In the fourth event of the series, the $127,000 Ruby et Violette WEF Challenge Cup Round IV, Lamaze faced off against 71 other challengers. Held in a speed format where the fastest clear round wins, Lamaze was in a league of his own; his winning time of 63.08 seconds was more than two full seconds faster than that of his closest competition.

Of his secret to success, Lamaze said, “This year, I seem to have a plan that’s worked with some very talented horses. When you have a long circuit like this, that’s a little bit the secret; you need to pick the right horse for the right class. It’s all about making the right plan.”

Lamaze always plans on wearing his SSG ‘Digital’ riding gloves, which are his personal glove of choice. It’s another choice that has paid off, as Lamaze was once again presented with a bonus of $3,000, bringing his total bonus money won to date to $12,000 in the SSG Gloves “Go Clean for the Green” promotion.

“I love that they make me win; they are obviously lucky gloves!” said Lamaze of his SSG ‘Digitals’. “The bonus money adds up, winning $12,000 just in bonus money from the gloves! They are a great quality glove, and great to wear. With the bonus on top of already great prize money, it adds up. $12,000 extra is $12,000 extra. The sponsorship is great, and the riders love it.”

Lamaze will look to extend his winning streak into the fifth week of competition at the 12-week Winter Equestrian Festival.

SSG Gloves will continue to offer a $3,000 bonus in each of the weekly Ruby et Violette WEF Challenge Cup Series events, as well as a $1,000 bonus in the High Amateur-Owner Jumper Classic and the Sleepy P Ranch High Junior Jumper Classic competitions. If the winning rider in any of these three competitions is wearing SSG ‘Digital’ style gloves with the SSG horse head logo clearly visible, they will be presented with the SSG Gloves bonus during the awards presentation. A total of $60,000 in bonus money is on offer from SSG Gloves at the 2015 Winter Equestrian Festival.

SSG ‘Digital’ riding gloves are available for purchase at numerous Wellington locations including Tackeria and Dover Saddlery, as well as on-site at the Winter Equestrian Festival show grounds at various retailers including Running Fox and Hadfield’s Saddlery.

Please refer to the 2015 Winter Equestrian Festival Prize List for complete promotion details on the SSG Gloves “Go Clean for the Green” promotion. For further information, please contact promotion manager Jennifer Ward, Starting Gate Communications Inc., at cell: 613 292-5439 or jward@startinggate.ca.