For Immediate Release
June 19, 2009

In its continued quest to improve the lives of horses, cows, and animals everywhere, Champagne Edition Inc., the makers of the premier brands SoftStall™ and Cozy Cow™, will be introducing and launching both its new and improved products SoftStall™ Advantage and Cozy Cow™ G2 versions on July 1, 2009.

All the benefits of the original brands that have made them the leading selling products in their markets for years will still be present, but with the added advantage of additional features that improve them even more.

Both SoftStall™ and Cozy Cow™ will be manufactured as a molded, solid piece 4’x4’ 4’x5” mattress construction. The advantages to this improvement are as follows:

- Consistency in the mattress cells from front to back and side to side eliminates adjustments or leveling after installation or using extra loose rubber crumb to fill low spots.

- Zero mattress settling. Loose rubber crumb in cells would displace air and flatten down. Solid piece construction remains the same height and eliminates future maintenance from settling while therapeutic benefits remain the same from the first day of installation.

- New Flat Top surface means no more “rolling hump” appearance through the top cover. Every stall surface will be flat. No more adding loose rubber crumb to level.

- Eliminate ripped or torn mattresses during delivery, or any chance of damage due to rodents and or outside storage of product.

- Lighter more manageable mattress for handling, yet horses cannot shift the solid construction as is possible with a smaller sized crumb filled mattress.

- Solid piece construction means using the correct amount of mattress during installation.

Champagne Edition Inc. is forward thinking and continues to improve its products and brands however and whenever possible. These improvements come from years of experience in these respective markets, coupled with listening to customer’s comments, and having the design and manufacturing expertise to put it all together.

With the advent of these improvements, it is the continued aim of SoftStall™ and Cozy Cow™ to remain the Premier Brands in North America and abroad, while providing animals with the best possible comfort and saving customers both time and money.

Costumers can continue to place their orders as usual and, in most cases, time lines will not be interrupted. Champagne Edition Inc. looks forward to serving and supplying stable requirements while providing the quality and service its customers have come to expect.

For more information, please call 866-333-SOFT or visit www.softstall.com.