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JustWorld Partners with Antares to Launch Signature Helmet


Antares introduces the JustWorld signature riding helmet.

May 8, 2009 – Wellington, Florida – JustWorld International and Antares Sellier France have partnered to help children in need. Antares will donate a generous portion of proceeds from every helmet sold, including the JustWorld signature helmet, to JustWorld International, a not-for-profit, humanitarian organization working as a catalyst for positive change in the developing world by helping underprivileged children.

The newly-launched signature JustWorld International helmet features the JustWorld logo in royal blue and purple. Anyone who wishes to show their support for JustWorld International is invited to purchase the helmet.

“I am very excited about the new partnership between JustWorld and Antares,” said Jessica Newman, Executive Director of JustWorld International. “On top of making a beautiful product which I predict will be very popular amongst riders worldwide, Antares has a very down-to-earth and humanitarian vision. For a long time, Antares Co-Owner Evelyne Cummings has wanted to do something to genuinely help JustWorld. She approached me with this idea and I thought it was fabulous! JustWorld is honored to welcome Antares as a new partner and extremely grateful for their generosity.”

A significant portion of the proceeds from each Antares helmet sold, including the signature JustWorld helmet, will go to JustWorld International to fund its project sites in Brazil, Cambodia, Guatemala, Honduras, Kenya and Senegal.

“We are happy to help promote JustWorld’s mission of bringing awareness of their programs to riders and equestrian enthusiasts of all ages,” said Evelyne Cummings, Co-Owner of Antares Sellier France. “We started out by talking about creating a helmet for the JustWorld Rider Ambassadors but realized we could do much more to support such a great cause. Every Antares helmet sold will help children in need. We thank JustWorld for this great opportunity.”

The Antares riding helmet recently received SEI approval, meeting the standard for use in International Equestrian Federation (FEI) as well as United States Equestrian Federation (USEF) sanctioned competition.

For more information on ordering the JustWorld helmet by Antares, as well as other JustWorld signature products, please visit the JustWorld website at www.justworldinternational.org. To order any Antares helmet, including the JustWorld signature helmet, please visit the Antares website at www.antares-sellier.com.

Antares joins a growing list of corporate supporters that donate funds from sales of their products to JustWorld International. In addition to Antares, other corporate sponsors that donate a portion of their proceeds include Horseware Ireland, Sportfot, Sam Edelman Shoes, Joules Clothing, Whole Foods, Rolling Meadows, and Gold Coast Feed.

Founded in 2002, JustWorld International raises awareness and funds in the equestrian community to support humanitarian projects that benefit impoverished communities and children in the developing world. Cooperating with local partners, JustWorld International implements sustainable, culturally sensitive education, health and vocational projects. There are currently more than 190 Rider Ambassadors from 27 different countries, ranging from nine-year-old pony riders to Olympic medalists, who help bring attention to JustWorld International’s cause. For more information on JustWorld International, please visit www.justworldinternational.org.


 


 
Starting Gate Communications is one of the world’s largest full-service public relations companies specializing in equestrian sport, particularly the three Olympic disciplines of dressage, show jumping and three day eventing. With a wide variety of promotional services offered, Starting Gate Communications can spread the news about everything from horse show results to breeding information to product development. Simply put, if your business includes the horse industry, we will get you the recognition you deserve.
 

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